Post by account_disabled on Mar 11, 2024 5:06:46 GMT -5
The we have the SupplySide Platform an inventory library where media owners publishers and so on tell the machine what they have available to sell. So far so simple In the center lies the Ad Exchange into which those publishers pour their available impressions and buyers use the tech in the DemandSide Platforms to pick what they want to buy. This is usually done via an interface that allows you to target based on anything from demographics to recent purchase behavior and interests and even intent.
The process of buying and selling then happens REALLY fast in the Europe Cell Phone Number List time it takes to load the pages being bid on. During that split second an auction takes place with the highest bid winning the right to show inventory in that spot. This is called RealTime Bidding and is what many rightly believe is the future of programmatic and advertising in general. The platform we use to play in this space is called Cadreon but there are a plethora of different routes to market either directly as a client or via an agency solution. Before we move on and talk about why this matters to marketers its worth mentioning that there is another version of programmatic known as Advanced Programmatic or.
Programmatic Direct where larger agencies prebuy inventory at scale in order to obtain discounted pricing for buying in bulk or to secure premium and indemand inventory. They can then use that space as they wish deploying it via the same system to take advantages of the audience targeting opportunity. To get a more detailed overview of programmatic weve created this free guide as part of a beginners guide pack So this is for advertising right By now you may well be thinking that Ive lost my mind and gone all advertising on you. . The world sees this as a pureplay advertising opportunity but the reality could be quite different. Yes it reinvents advertising. But if you think.
The process of buying and selling then happens REALLY fast in the Europe Cell Phone Number List time it takes to load the pages being bid on. During that split second an auction takes place with the highest bid winning the right to show inventory in that spot. This is called RealTime Bidding and is what many rightly believe is the future of programmatic and advertising in general. The platform we use to play in this space is called Cadreon but there are a plethora of different routes to market either directly as a client or via an agency solution. Before we move on and talk about why this matters to marketers its worth mentioning that there is another version of programmatic known as Advanced Programmatic or.
Programmatic Direct where larger agencies prebuy inventory at scale in order to obtain discounted pricing for buying in bulk or to secure premium and indemand inventory. They can then use that space as they wish deploying it via the same system to take advantages of the audience targeting opportunity. To get a more detailed overview of programmatic weve created this free guide as part of a beginners guide pack So this is for advertising right By now you may well be thinking that Ive lost my mind and gone all advertising on you. . The world sees this as a pureplay advertising opportunity but the reality could be quite different. Yes it reinvents advertising. But if you think.